Agricultural audience data
BETTER DATA.
BETTER AIM.
Know more about the agricultural customers you have and the prospects you want to reach.
Exclusive access to Roodata, backed by people who understand agriculture and know how to put data to work.
A list is a start.
What you do with it matters.
Roodata combines agricultural records and data expertise to help you understand, organize, and reach your audience.
Start with the people you need to reach.
Build an agricultural audience around the geography, crops, acreage, or operation type relevant to your business. We help define the audience and confirm available coverage.
Make the list you have more useful.
Clean duplicates, verify records, and append available details to existing customer or prospect data. Bring more context into the CRM your team already uses.
Connect audience knowledge to action.
Use audience segments to inform direct mail, calling programs, research, and supported digital campaigns. We can connect the data work to creative, media, and measurement.
Built around agriculture.
Useful audience details start with how an operation actually works.
The people and businesses
Farmers, growers, ranchers, ag retailers, grain buyers, and equipment dealers. We can also explore specialty audience needs.
The operation behind the name
Available crop, acreage, livestock, and operation-size information gives your team more context for segmentation.
The details that connect
Business names, contacts, roles, addresses, and available phone and email information. Field availability varies by record.
Options that fit the work
Explore a rental for a defined campaign or a purchased list for ongoing use, with scope and usage terms confirmed up front.
Roodata audience conversion rate
in one equipment dealer pilot.
A more focused audience.
A result worth a closer look.
A list of 1,000-plus-acre farms helped focus a paid search program on relevant operators. That audience converted at nearly three times the account average.
Read the dealer storyReported result from one 14-week pilot. Audience conversion rate is not the overall program’s call rate or a guarantee of future performance.
A few good
questions.
Is Roodata available through other agencies?
Roodata is exclusively available through Roadrunner and our sister agency, Rooster. Talk with our team about the audience or data challenge you need to solve.
Can you work with a list we already have?
Yes. Roodata can support cleansing, verification, deduplication, and appending available details to existing data. We scope the work around the condition of your list and the fields you need.
Can we rent or purchase a list?
Both options are available. We’ll confirm audience coverage, delivery, pricing, and usage terms for the particular project before work starts.
Does every record include an email address?
No. Email and other fields vary by record. We’ll review available coverage and any suitable append options when defining your audience.
Where does the data come from?
Roodata draws on agricultural and public records, including Farm Service Agency program data, alongside other research and ongoing verification. We’ll discuss the relevant sources and update timing for your project.
Who do you need
to reach?
Tell us about your audience. We’ll help define the next move.