Services
REACH THEM
IN SEASON.
Paid media built around the way agricultural buyers actually decide. The right people, the right message, and the weeks when the decision is live.
Season beats quarter
Most media plans are built on a fiscal calendar. Agriculture does not run on one. Planting, spraying, harvest, and the weeks a grower is actually in the office decide when a message lands and when it gets ignored.
We plan the flight around the decision, not the quarter. That means heavier weight before a buying window opens, lighter weight when your audience is in the field twelve hours a day, and creative that acknowledges which season it is.
What we run
Paid search for the moments someone is already looking. Programmatic display and video to build awareness in a defined trade area. Connected TV and streaming audio to reach rural households that cut cable years ago. Social where your audience actually spends time. Print and direct mail where they still carry weight, because in agriculture they often do.
- Channel planning and budget allocation across the mix
- Audience building, including Roodata targeting where it fits
- Creative development, or adaptation of creative you already have
- Campaign build, trafficking, and quality assurance
- Ongoing optimization and monthly reporting
- Call tracking and attribution setup so leads have a source
Targeting that knows the operation
A rural ZIP code is not an audience. Neither is an interest category called "farming." Roodata lets us build an audience around crops grown, acres farmed, operation type, and geography, so a campaign for a tillage line reaches operators who could actually use one.
In one equipment dealer pilot, a Roodata audience of 1,000-plus-acre operations converted at nearly three times the account average. That is one result from one program, not a promise. But it is the reason we start with the audience rather than the ad.
Measurement you can defend
Every campaign gets tracking before it gets budget. Call tracking so the phone has a source. Conversion tracking on the pages that matter. Store-visit or lead attribution where the platform supports it, reported as what it is rather than dressed up as verified sales.
You get a monthly report that says what ran, what it cost, what it produced, and what we would change. Written in plain English, not platform screenshots.
Who this fits
Dealers with inventory to move and a trade area to defend. Brands launching into a season. Organizations with a real budget and a real deadline.
It fits less well if you are looking for a media buyer alone. We plan, build, and report on the whole thing, and that costs more than a pure buying service. If all you need is placement, say so and we will point you somewhere sensible.
How we price it
We scope the deliverables and quote before the work starts. You know what the engagement includes and what it costs before anyone begins, and the number does not move unless the scope does.
No hourly surprises, no minimum retainer to get in the door, and no annual commitment required to have the first conversation. If a project turns out to be smaller than we thought, we say so.
Related services
A few good
questions.
Do you require a minimum media spend?
No. We scope the plan around the budget you have. Small budgets need tighter targeting and fewer channels, and we will tell you if the number is too low to produce a result worth measuring.
Can you work with our existing creative?
Yes. If you have brand assets or campaign creative already, we can adapt it to each channel's specs. If you do not, we can build it.
Who manages the media buys?
We do. Platform access, trafficking, optimization, and reporting stay with us unless you want them in your own accounts, which we can also set up.
Ready to plan
a season?
Tell us the audience and the window. We will come back with an approach.