← All work

Midwest equipment dealer

Paid search that made the phone ring.

A multi-generational equipment dealer had never run a digital ad. We built a paid search pilot to reach buyers beyond its local trade area.

162

phone calls over 14 weeks

94.4%

of calls answered

19.8%

Roodata audience conversion rate

The situation

One line of tillage equipment needed to reach beyond the local trade area. The dealership had no call tracking or clear lead record to show what was working.

What we handled

We built product-specific paid search campaigns around the equipment, the selling season, and the states the dealer serves. Call tracking gave incoming leads a source. A Roodata list of farms with more than 1,000 acres helped focus the program on relevant operators.

What changed

  • 162 phone calls over 14 weeks, with 94.4% answered.
  • About one in five calls came from out of state, spanning 10 states.
  • The Roodata audience converted at 19.8%, nearly three times the account average.

Results from one paid search pilot. The Roodata audience conversion rate and the phone-call count measure different parts of the program. Results are not a forecast for other campaigns.

The Roodata advantage

Agricultural audience data, available through Roadrunner, with a team to help put it to work.

Explore Roodata

What’s next on your list?

A project. A challenge. A little more room to think.

Start a conversation ↗