Mountain West lawn & garden brand
A media plan measured at the store door.
Two lawn and garden brands needed a coordinated plan for the spring selling season. We connected creative, channel planning, and retail attribution.
attributed retail visits
people reached through programmatic
average programmatic frequency
The situation
A regional fertilizer maker had a new owner, a premium sister brand to grow, and new retail markets opening. The team needed the plan, creative, and media working together for spring.
What we handled
We built four product strategies and a coordinated mix of connected TV, streaming audio, online video, display, native, paid search, and Meta. Programmatic frequency controls helped extend reach. Store-visit attribution added another perspective alongside click reporting.
What changed
- 81,100 retail visits attributed to the campaign.
- 2.15 million people reached through programmatic, deduplicated.
- 303,800 repeat impressions prevented, extending reach to roughly 81,000 additional people.
Reporting through July 21, 2026. Attributed visits are platform-reported associations, not verified purchases or proof of incremental visits. Cost-per-visit claims are omitted pending confirmation of their spending basis.
What’s next on your list?
A project. A challenge. A little more room to think.