Services
REACH THEM
IN SEASON.
Campaigns built around how ag buyers decide. Paid ads, press coverage and your own channels, working one plan in the weeks the decision is live.
What it covers
Paid search, programmatic display and video, connected TV, streaming audio, social, email, print, direct mail, and media relations.
Typical engagement
A single seasonal campaign, or ongoing media management with monthly reporting.
Where it starts
An audience, a season, and a number you need to move.
Season beats quarter
Most media plans are built on a fiscal calendar. Agriculture does not run on one. Planting, spraying, harvest, and the weeks a grower is actually in the office decide when a message lands and when it gets ignored.
We plan the flight around the decision, not the quarter. That means heavier weight before a buying window opens, lighter weight when your audience is in the field twelve hours a day, and creative that acknowledges which season it is.
What we run
Paid search for the moments someone is already looking. Programmatic display and video to build awareness in a defined trade area. Connected TV and streaming audio to reach rural households that cut cable years ago. Social where your audience actually spends time. Print and direct mail where they still carry weight, because in agriculture they often do.
Media relations earns coverage you can't buy. Press releases, story pitches to ag and trade media, and support around big announcements.
Email and your own channels keep the people you've already reached close. Newsletters, customer lists, and the social accounts you own.
Channel planning and budget allocation across the mix
Audience building, including Roodata targeting where it fits
Creative development, or adaptation of creative you already have
Campaign build, trafficking, and quality assurance
Ongoing optimization and monthly reporting
Call tracking and attribution setup so leads have a source
One media plan across paid ads, press and your own channels
Targeting that knows the operation
A rural ZIP code is not an audience. Neither is an interest category called "farming." Roodata lets us build an audience around crops grown, acres farmed, operation type, and geography, so a campaign for a tillage line reaches operators who could actually use one.
In one equipment dealer pilot, a Roodata audience of 1,000-plus-acre operations converted at nearly three times the account average. That is one result from one program, not a promise. But it is the reason we start with the audience rather than the ad.
Measurement you can defend
Every campaign gets tracking before it gets budget. Call tracking so the phone has a source. Conversion tracking on the pages that matter. Store-visit or lead attribution where the platform supports it, reported as what it is rather than dressed up as verified sales.
You get a monthly report that says what ran, what it cost, what it produced, and what we would change. Written in plain English, not platform screenshots.
Who this fits
Dealers with inventory to move and a trade area to defend. Brands launching into a season. Organizations with a real budget and a real deadline. Organizations with news worth telling and no one to tell it.
It fits less well if you are looking for a media buyer alone. We plan, build, and report on the whole thing, and that costs more than a pure buying service. If all you need is placement, say so and we will point you somewhere sensible.
How we price it
We scope the deliverables and quote before the work starts. You know what the engagement includes and what it costs before anyone begins, and the number does not move unless the scope does.
No hourly surprises, no minimum retainer to get in the door, and no annual commitment required to have the first conversation. If a project turns out to be smaller than we thought, we say so.
Related services
A few good
questions.
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No. We scope the plan around the budget you have. Small budgets need tighter targeting and fewer channels, and we will tell you if the number is too low to produce a result worth measuring.
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Yes. If you have brand assets or campaign creative already, we can adapt it to each channel's specs. If you do not, we can build it.
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We do. Platform access, trafficking, optimization, and reporting stay with us unless you want them in your own accounts, which we can also set up.
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Yes. Press releases, media lists, pitching ag and trade outlets, and support around announcements. It runs alongside a paid campaign or on its own.
Ready to plan
a season?
Tell us the audience and the window. We will come back with an approach.