KNOW BEFORE
YOU SPEND.

Most audits describe. Ours decide.

It is easy to produce a document that lists everything wrong with a marketing program. It is harder to say which three things to fix first, what each one costs, and what happens if you skip the rest.

Every audit we deliver ends in a ranked list with owners and effort attached. If it does not change what you do next week, it was not worth what you paid for it.

Plans built in the room

Some plans need more than findings. They need your team behind them.

We facilitate planning sessions with your leadership. We work through the what-ifs. You leave with a plan people own.

Scenario planning tests the plan before the market does. A short crop. A price swing. A key person leaving. You know your moves before you need them.

What we look at

Scope depends on the question. A dealer asking whether their ad spend is working needs a different audit than an association trying to understand what it owns.

• Channel performance, spend allocation, and what each dollar is actually returning

• Website structure, content, technical health, and search visibility

• Competitive positioning and what your competitors are doing that you are not

• Digital footprint inventory, for organizations with more properties than they can name

• Brand consistency across channels, locations, and vendors

• Data, tracking, and attribution setup, including what is broken

Fourteen sites, one plan

One national trade association had accumulated web properties across multiple platforms over years. Overlapping content, fragmented hosting, and no single person who could say what existed.

We ran stakeholder discovery, inventoried 14 properties, and categorized each one to keep, consolidate, or sunset, with goals and a decision-maker attached to every entry. Five sites moved to a shared managed hosting environment in phase one, and the rest got a site-by-site roadmap. That engagement is still in progress. What it produced immediately was a document their team could make decisions from.

An honest answer, including no

Sometimes the audit says the program is fine and the budget is the constraint. Sometimes it says the website is not the problem, the offer is. Sometimes it says you do not need an agency for the next six months.

We would rather tell you that and earn the next engagement than sell you a retainer you did not need.

Who this fits

Anyone about to commit real money and unsure it will land. Organizations that have grown by accumulation and lost track of what they own. New marketing leaders who need an honest baseline before they put their name on a plan. Leadership teams heading into annual planning or a retreat.

It fits less well if the decision is already made and you want a document that supports it. We will give you what we find.

How we price it

We scope the deliverables and quote before the work starts. You know what the engagement includes and what it costs before anyone begins, and the number does not move unless the scope does.

No hourly surprises, no minimum retainer to get in the door, and no annual commitment required to have the first conversation. If a project turns out to be smaller than we thought, we say so.

Related services

• Fractional support →

• Campaigns →